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CRM and CPQ are different software with distinctive usage. CRM provides a strategic approach to business operations and helps manage the pre-sales process, sales activities, and sales networks. But, it does not drive sales. For this, you need CPQ software integrated into CRM. Therefore, CRM and CPQ work as complementary components of the sales cycle wherein the former has a wealth of information, and the latter offers agility and speed to push sales.

You do not need CPQ tools if your sales team manages to price and generate quotes. But if you need assistance configuring complex products and automating sales processes, choose CPQ software. Weign in potential benefits that affect ROI before investing in CPQ.

Choosing from traditional or cloud-based CPQ will hinge on the business needs. Cloud-based CPQ solutions offer better flexibility, scalability, and cost savings. But, businesses with complex requirements may find traditional CPQ solutions a better fit. Rapidly growing companies with high order volume need automation tools to drive sales. They leverage cloud-based CPQ solutions for scalability, low hardware costs, and reduced maintenance time.

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